These days any self-respecting book has its own 'blog tour'. That's a series of reviews, excerpts and interviews presented on Twitter by book bloggers. These are a powerful bunch of readers and tweeters who can really make a difference to the book's profile and how its received. Nerve-jangling for the author to watch their darling book venture out into the big wide world.
Wyld Dreamers was in professional hands. Lovebooksgrouptours organised the week-long tour, and a fine job they did too. Look at all the bloggers who agreed to consider the book, to give feedback and honest views about what they read and to tell their followers what they thought. In a world where over 184,000 books new and revised titles are published each year, getting a profile on Twitter is important.